Innovate+Scale

Prashant believes data and AI are only as powerful as the orchestration that makes it real for clients’ businesses. At Accenture Song, he led data & AI for Global Growth Markets, shaping more than 700 AI projects that gave him a front-row view of how businesses can think, work and create value with AI. He also founded Entropia which became Southeast Asia’s largest independent data-driven marketing consultancy. It was acquired by Accenture in its biggest deal in the region. Before Entropia, he helmed IPG Mediabrands Asia as CEO, overseeing USD 3.8 billion in billings. A Harvard Business School alumnus, Prashant’s ideas on data and innovation have been featured in The Wall Street Journal, Bloomberg and AdWeek. He is also author of the bestselling book ‘Made in Future’ (Penguin 2022).